The Rothschild family has been involved in the Champagne industry for a while. It all started post WW2 when Philippe de Rothschild got solicited by the Ruinart Family to help them financially save their Champagne House, resulting in a 40% share deal to be signed in favor of The Baron. The first Baron Philippe de Rothschild labels were produced and kept within the Rothschild Family. Then in 1963 Ruinart got sold to Moët & Chandon. Philippe de Rothschild remained for a little period at the board before resigning and moving the investment to Chateau Clerc Millon in Pauillac. In 2003, the Rothschild Family decided to join the arrows of their coat of arms to launch the House of Champagne Barons de Rothschild. The Rothschild Champagnes embody the essence of the Family’s wine making value: exclusive selection of Premiers Crus and Grands Crus vineyards; Haute Couture blends crafted predominantly with Chardonnay and 40% of reserve wines; Pinot Noir produced from the Montagne de Reims (primarily from Verzenay, Aÿ, Mareuil-sur-Aÿ and Ambonnay).